SURVEY RESEARCH

Survey opinion research services include data gathering using landline, cellular and VOIP telephone phone interviewing performed by specially trained live-call survey interviewers, Spanish language interviewing and secure web surveys. Services include detailed quantitative analysis and strategic interpretation of the research results.

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FOCUS GROUP TESTING

Strategic focus group testing is a carefully-orchestrated group discussion method for gathering extemporaneous data that can transform the understanding of complex situations, test new concepts and refine existing ones. Developed by Madison Avenue market researchers, it is now used as a “test kitchen” to develop solutions to problems and a tool for pilot testing survey topics.

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ABOUT PAUL FALLON

Paul Fallon is a public opinion researcher, political pollster and strategic advisor for levy committees, interest groups, political campaigns and public agencies and private organizations. He also conducts customer, member and citizen satisfaction studies for government agencies, corporations, trade associations and labor groups. He has worked in 38 different states in the U.S.

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For More Information...

Contact Paul Fallon for a consultation about research needs, to discuss current published research or for a speaking engagement about matters of interest to your organization.